After a series of much real posts on my blog, today I want to write a heart warming one - An event that took me down the memory lane , made me relive most precious years of childhood once again! India is cricket frenzy and a movie frenzy nation. I think these are the only elements which bridge the gaps and inequalities here...How much ever silly it may seem - I believe they have the ability to divert one from deaths, wars and make one's heart gooey and happy!
There is a trend of rereleases going on in India - one reason being that all the new content nowadays is on OTT ( streaming platforms) and also there is a dearth of non triggering simple happy content for a human to watch. At times we don't need real or relatable content...we just need a fantasy of 2-3 hrs to travel to a dreamy land and come back to face reality. The content made nowadays is great, with mind blowing effects, unbelievable sizes of heroines, transformations on screen, plethora of topics, too many new faces but that old school feel and happy emotions are almost always missing. Once ina blue moon there may be some flick or a series that feels like a slice of life, but most of the times there is nothing which makes you fall unconditionally in love with the characters, the charisma and all the grandeur!
The idea to go to a rerelease started when my close friend from school - Hema once pinged on Instagram saying there is a rerelease of a movie called Murari , that came out when we were in early teens! I doubtfully nodded yes as I was not sure if watching a rerelease is a smart idea. This happened almost an year back , and we both - she a mad Mahesh babu fan😌 and me thoroughly enjoyed the movie, humming to all those sweet songs, we sighed at the beauty of Sonali Bendre, innocence of babu , the purity of the movie overall and thoroughly enjoyed every moment - followed by a yummy lunch and we casually spoke that day, that this is definitely a stress buster - and such a unique memory revival and that we should do it if we get a chance again.
We departed and time flew. In between we did meet for a comedy gig or had some usual girl friend voice note exchanges but didn't get a chance to meet for a longer time again!
As if someone heard us, an announcement came in March or may be April that the movie Jagadeka Veerudu Athiloka sundari is rereleasing. I was super excited as my childhood golden lady and someone who I always tried to follow suit is the leading lady in it - the forever gorgeous sridevi. I wrote about her at I always Want to be like Sridevi, if interested to read (Its my love letter to her) 💗! Her dressing, those sarees, that childlike smile, comic timing, those big almond eyes - are all to die for! The hotness factor and sex appeal need no mention!
We chit chatted and had no solid plan in mind because of our own hurdles, health issues and so on - nothing was sure. One of my msgs to hema -"Woman! If you flop this day I won't talk to u!" -..and she replied, "It's Sridevi babe! I won't ditch!" With that excitement and enthusiasm we booked tickets on one Sunday ( May 11th) and tried including the whole class. Strangely none were motivated enough to join the party!
Couple more women had some or other hurdles but one other close Friend Prem was game for it🩷 and we trio booked the tickets on a Sunday 9 AM show😂 I mean I didn't even book such an early show for any releases on any day in all these years! But I was meeting my girlies ....and it was Sridevi Chiranjeevi starrer movie that basically could be the first fantasy movie we watched as toddlers and later as kids.....
The movie released in 1990 created quite a stir and there are stories of how a ticket worth 6/- was sold for 250-300/- in those days! Vyjayanthi movies - the banner under which the movie got released started their own marketing by releasing some merch , past anecdotes as stories on their insta, interviews of Chiranjeevi , Aswini dutt, filmmaker Raghavendra rao etc. Everything was interesting to watch except the only fact that Sridevi is no more - the actual star of the movie is her and it felt like the spark and joy of the film faded in her absence!
So Sunday came and lot of thrill and excitement in air as we woke up early in morning, that too by putting alarms in our phones, got dolled and dressed up mainly for our Sri and started on a mildly sunny morning , thankfully with very less or no traffic and eating nothing coz the thrill to meet each other filled our tummies probably😛. However I gulped a cup of black coffee to not look sleepy and started in a cab. We kept messaging each other and reached IMAX. Not sure if it was the high of meeting school girls after long or if it's Sridevi but I was surely light headed ;)
We started photo sessions and clicked to our hearts' content! The movie started with whistles and hoots as Chiranjeevi entered the screen with this fabulous intro song. As SPB's voice playfully filled the theatre, we were pushed in to the valley of nostalgia with in seconds and were surely not present in 2025. Body present, mind travelled to 3 decades back.
Both Hema and Prem joined school in high school years but I studied from Grade 2 to Xth in same school! I vividly remember how we were taken to a charity show to the same movie....almost, the whole school was in the movie hall and it was quite a fun filled day. May be I watched the movie only now again with the girls. The mere disappointment is that they didn't really work hard to clean up the film. The print is as bad as a You tube print ! if not for the protagonists' undeniable grace and charm - you won't be able to tolerate such a bad print on the large screen (even youtube print is better)!
We were utter disappointed and thought to even write a letter to Vyjayanthi movies as especially Indraja's ( Sridevi's ) entry was too bad. All frames seemed like in sepia color mode...all lovely costumes colors seemed hampered ;(...I mean this is not the way an iconic film is meant to be rereleased!!! I don't know where they spent those 8 crore rupees - As per their statement , it is the money spent on movie revival!
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| Celestial Sridevi (Indra's daughter Indraja) - her intro scene |
